for VARs
As a ChargePoint VARs, you will receive the following benefits as your tier level progresses, regardless of whether you purchase directly through ChargePoint or indirectly through a preferred ChargePoint distributor.
ChargePoint virtual enablement
✔
Project registration discount & protection
N/A
$
$$
$$$
Regional sales support
Annual billings criteria
Renewal commissions
Sales incentives & promotions*
Co-sell lead distribution
ChargePoint Partner Portal
Grant & incentive resources
RFP assistance
Sales engineering resources
ChargePoint Champion! (loyalty benefits)
Highest rebate & discount percentage
Unavailable
Dedicated channel manager
Marketing development funds
Partner Advisory Board membership
Virtual on-demand training & certifications
*Offers may not be available or may vary in certain countries. Where available offers may be changed without notice and are subject to product availability, applicable law, credit approval, documentation provided by and acceptable to ChargePoint. Offers may also be subject to minimum transaction size.
ChargePoint partners are eligible to participate in sales incentive programs designed to drive mutual success. Growth opportunities include product adoption, vertical penetration, billings targets, and so on.
Sales and product incentives*. These incentives reward sales billings achievement toward specific ChargePoint sales initiatives or products.
Services rebate: Add ChargePoint professional services and support products to earn additional rebates
Renewals commission on Commercial Cloud subscriptions and support plans.
Regional sales alignment and support On-demand resources when you need them, where you need them
Rebates and incentives assistance - Get help with rebate information as well as application submission
ChargePoint partners are eligible to participate in sales incentive programs designed to drive mutual success.
*For a complete overview of current sales and product incentives available in your partner tier, please visit the Partner Portal Library.
At ChargePoint, we recognize the trust you put in us when registering your project. All information you submit is confidential.
Upon approval, you will receive an email to confirm the following program benefits:
Tier based pricing
Opportunity exclusivity
Sales and engineering resources
Co-sell opportunity sharing
ChargePoint wants to offer enhanced support to partners who dedicate their business to working with us.The ChargePoint Champions! program rewards partners who align their business to ChargePoint as their exclusive EVSE partner.
Position yourself for success by aligning your business with ChargePoint.
Must be a current signed ChargePoint partner
>80% of annual EVSE billings represent ChargePoint
Annual billings summary required to qualify
Priority co-sell opportunity distribution
Preferred inside sales partner
Exclusive sales promotions and events
ChargePoint wants to offer enhanced support to partners who dedicate their business to working with us.
ChargePoint offers a variety of sales support resources both internally and in the field. As a signed partner with ChargePoint, you can count on our entire team of sales and engineering specialists to help support you and our mutual customers.
Partner account manager
Project and quotation specialist
Channel operations manager
National manager
Distribution manager
Easily accessible tools and resources are available to partners on the Partner Portal. Our goal is to make it easy for you to produce great product content, proposals and configurations for your customers.
ChargePoint recognizes the value of brand awareness and customer reach. We have developed a comprehensive marketing platform to increase your business development efforts and reduce the time and costs associated with customer acquisition.
Approved content to share on social media
Content syndication for your website
Co-branded materials
Distributed marketing and lead management
Comprehensive database of grants and incentives
Application submission support
Local market calculators and demand metrics available through your partner account team
ChargePoint's Market Development Funds (MDF) program is an earned rebate you can leverage to program develop your sales and marketing presence.
Some examples of how you can take advantage of the MDF program:
Print advertising or broadcast advertising
Direct mail/postage
Email and other digital marketing activities
Sales lists
Trade show space and branded items
Demo units
Sales incentive programs
Webinars and training
Headcount (telemarketing, for instance)
Going to live events and need a way to display ChargePoint solutions?We make it easy for you!
ChargePoint demonstration products are available at discounted pricing. The demo program can be used for:
Customer demonstrations,
Marketing events
Internal team training.
Demonstrations products can be purchased using your earned marketing development funds.
The ChargePoint Partner Portal is your link to the ChargePoint sales organization and serves as our most valuable resource to the entire partner community. Quick and easy access to essential tools and resources allows you to introduce new products to your customers, gather project scope requirements and manage pipeline activities.
Project registration
Quotation and pricing tools
Training and enablement
Marketing and branding materials
Opportunity management
Co-sell opportunities
RFP registration and tracking
Performance and incentive management
Support
News and communications
Yes
No
The cornerstone of the ChargePoint Partner Program is simplicity and flexibility. Depending on your partner tier level and your global location, we will match you with the most convenient method of purchasing ChargePoint solutions.
ChargePoint is honored to partner with the most prestigious electrical distributors across our global footprint to provide local, flexible, scalable procurement regardless of partner type.
*Partners unable to meet minimum credit requirements in their designated tier will be required to purchase through an authorized ChargePoint distributor.
ChargePoint as a Service®, our convenient subscription service, is an easy way for businesses to offer EV charging from ChargePoint. Similar to other software-as-a-service models, CPaaS offers access to ChargePoint solutions at a reduced cost through subscription pricing. Choosing to implement your ChargePoint solution as a service brings all the benefits of this popular model to charging solutions.
Partners do not need a credit line to sell ChargePoint as a Service.
*ChargePoint as a Service opportunities require project registration and are purchased directly through ChargePoint. Partners are paid a commission by ChargePoint on the total contract value of sale. For more details, please refer to the pricing section of the Partner Portal.
ChargePoint maintains an in-house team of renewal specialists who work directly with station hosts to renew yearly cloud plans and Assure maintenance and management packages.
Qualified partner tiers will receive a commission (paid as an account receivable credit) based on the cloud plan renewal sales that ChargePoint obtains.
We always landed on the same thing. And that was that ChargePoint was the number one quality station in the world. The customer has to have a product that they're happy with.
A partnership with ChargePoint, as a leader in the space, made a lot of sense for us. We really wanted to make it as turnkey as possible for our teams around the country.
We wanted to make sure we were partnering with the market leader, somebody who could provide the full suite of products.
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