Program Benefits

For Distributors

Program benefits for distributors

As a ChargePoint Distribution partners, you will receive the following benefits as your tier level progresses, regardless of whether you purchase directly through ChargePoint or indirectly through a preferred ChargePoint distributor.

Benefits	Distribution partner	Tier 1	Tier 2	Value added distributor
ChargePoint virtual enablement	✔	✔	✔	✔
Quotation and project support	✔	✔	✔	✔
Rebates and sales incentives			✔	✔
ChargePoint project sharing			✔	✔
Dedicated partner account manager			✔	✔
Grant & incentive resources	✔	✔	✔	✔
Access to ChargePoint Partner Portal				✔
Regional sales support	✔	✔	✔	✔
Dedicated channel manager			✔	✔
ChargePoint online/virtual enablement	✔	✔	✔	✔
Eligible to receive lead flow from ISR		✔	✔	✔
RFP assistance	✔	✔	✔	✔
Special pricing agreement (SPA) for Preferred Contractor and VAR partner of choice				✔
Enable VARs and EVPro contractors			✔	✔
Marketing development funds			$	$$
Partner Advisory Board membership				✔

Offers may not be available or may vary in certain countries. Where available offers may be changed without notice and are subject to product availability, applicable law, credit approval, documentation provided by and acceptable to ChargePoint. Offers may also be subject to minimum transaction size.

Sales and financial benefits for distributors

ChargePoint partners are eligible to participate in sales incentive programs designed to drive mutual success. Growth opportunities include product adoption, vertical alignment, billings targets and so on.

Tiered volume discounts

Opportunity sharing

Dedicated project specialist and distribution managers

Inventory stock program for qualified partners

Rebates and incentives assistance. Get help with rebate information as well as application submission

ChargePoint partners are eligible to participate in sales incentive programs designed to drive mutual success.

*For a complete overview of current sales and product incentives available in your partner tier, please visit the Partner Portal Library.

ChargePoint Champion! (coming soon) for VARs and Distributors

ChargePoint wants to offer enhanced support to Partners who dedicate their business to working with us.

The ChargePoint Champions! program rewards Partners who align their business to ChargePoint as their exclusive EVSE Partner.

Position yourself for success by aligning your business with ChargePoint... more details to come..

Requirements

Must be a current signed ChargePoint Partner
>80% of annual EVSE billings represent ChargePoint
Annual billings summary required to qualify

Benefits

Priority co-sell opportunity distribution
Preferred inside sales Partner
Exclusive sales promotions and events

ChargePoint wants to offer enhanced support to Partners who dedicate their business to working with us.

Adam Cook | Vice President, Channel Sales at ChargePoint

Sales Support
for VARs and Distributors

ChargePoint offers a variety of sales support resources both internally and in the field. As a signed Partner with ChargePoint, you can count on our entire team of sales and engineering specialists to help support you and our mutual customers.

Your partner account team

Partner account manager
Project and quotation specialist
Channel operations manager
National manager
Distribution manager

Sales Tools and Resources

Easily accessible tools and resources are available to Partners on the Partner Portal. Our goal is to make it easy for you to produce great product content, proposals and configurations for your customers.

Digital marketing tools

ChargePoint recognizes the value of brand awareness and customer reach. We have developed a comprehensive marketing platform to increase your business development efforts and reduce the time and costs associated with customer acquisition.

Approved content to share on social media
Content syndication for your website
Co-branded materials
Distributed marketing and lead management

Grant and incentive resources

Generate more sales and improve your win rate

Comprehensive database of grants and incentives
Access support for application submission
Local market calculators and demand metrics available through your partner account team

Contact your Partner account manager to learn more.

Market Development Funds Program for VARs and distributors

ChargePoint's Market Development Funds (MDF) program is an earned rebate you can leverage to program develop your sales and marketing presence.

Some examples of how you can take advantage of the MDF program:

Print advertising or broadcast advertising
Direct mail/postage
Email and other digital marketing activities
Sales lists
Trade show space and branded items
Demo units
Sales incentive programs
Webinars and training
Headcount (telemarketing, for instance)

Live event support

Going to live events and need a way to display ChargePoint solutions?
We make it easy for you!

ChargePoint demonstration products are available at discounted pricing. The demo program can be used for:

Customer demonstrations,
Marketing events
Internal team training.

Demonstrations products can be purchased using your earned marketing development funds.

ChargePoint Partner Connect Portal

The ChargePoint Partner Portal is your link to the ChargePoint sales organization and serves as our most valuable resource to the entire partner community. Quick and easy access to essential tools and resources allows you to introduce new products to your customers, gather project scope requirements and manage pipeline activities.

Project registration
Quotation and pricing tools
Training and enablement
Marketing and branding materials
Opportunity management
Co-sell opportunities
RFP registration and tracking
Performance and incentive management
Support
News and communications

Do you work with a marketing team or agency?

Accounting and Finance

As a ChargePoint distributor, you will be supplying the industry's number one EVSE solution to your valued customers. Distributors serve as an extension of the ChargePoint team to recruit, onboard and enable a wide range of industry contractors and businesses

Our tiered distribution program offers authorized ChargePoint distributors access to preferred pricing, volume-purchase incentives, and inventory stock programs.

*Partners unable to meet minimum credit requirements in their designated tier will be required to purchase through an authorized ChargePoint distributor.

ChargePoint as a Service* for VARs and distributors

ChargePoint as a Service™, our convenient subscription service, is an easy way for businesses to offer ChargePoint vehicle charging. Similar to other software-as-a-service models, ChargePoint as a Service offers access to ChargePoint solutions at a reduced cost through subscription pricing. Choosing to implement your ChargePoint solution as a service brings all the benefits of this popular model to charging solutions.

Partners do not need a credit line to sell ChargePoint as a Service.

*ChargePoint as a Service opportunities require project registration and are purchased directly through ChargePoint. Partners are paid a commission by ChargePoint on the total contract value of sale. For more details, please refer to the pricing section of the Partner Portal.

What our distribution partners say about us

We always landed on the same thing. And that was that ChargePoint was the number one quality station in the world. The customer has to have a product that they're happy with.

John Doran | Founder, Plugin Stations Online

That’s why a partnership with ChargePoint, as a leader in the space, made a lot of sense for us. We really wanted to make it as turnkey as possible for our teams around the country.

Jeff Eckerling | Chief Growth Officer, SP+

We wanted to make sure we were partnering with the market leader, somebody who could provide the full suite of products.

Scott Negley | Senior Director of Product Management, Dover Fueling Solutions

Ready to become a Distributor?

Click here to sign up!