Providing a great fast charging experience

EV drivers are coming your way. Delivering a great charging experience can help make sure that they stop at your business.

Providing a great fast charging experience

Is DC fast charging right for my location?

EV driving guests tend to look for charging spots that are convenient to their planned routes and stops. That means DC fast charging spots must be conveniently located along routes that drivers are already planning to travel. Fast charging is well suited for convenient locations where drivers want to spend a short amount of time. If drivers stay for more than an hour or two at your business, EV charging is still a great option, but your location may be better suited to Level 2 AC charging solutions.

How will guests find me?

Unlike with gas cars, EV drivers tend to rely on apps and in-vehicle systems to find convenient charging locations along their routes. They can get info on the amenities available at charging locations.

^{How ChargePoint connects the EV driver to you}

The top-rated ChargePoint app is free for all drivers to use to find stations on the ChargePoint network and other partner networks. Drivers can filter in apps for charging spots that work with their car. Drivers often report looking for charging brands that they know work with their vehicles, such as ChargePoint. Because ChargePoint works with all types of vehicles, partners with other networks and has stations featured in Apple and Google Maps, you can count on drivers finding your business using their preferred method.

With a broad footprint across all types of charging, including AC charging at home, multifamily and workplace locations, ChargePoint is a well recognized and commonly used charging brand for many EV drivers. This means the ChargePoint app will deliver guests to your property and loyalty ecosystem.

Many vehicles offer in-vehicle systems for finding a place to charge. Some integrate with ChargePoint so drivers can start and pay for a charge from the car, and all they need to do is plug in. ChargePoint also works with Apple CarPlay and Android Auto so drivers can easily access charging info from their vehicle.

Using loyalty integrations

Enable your business with loyalty integrations. ChargePoint lets you bring charging data into your own loyalty apps and your back-office management systems to build a complete picture of each guest’s charging experience. You’ll be able to answer questions like:

How long do EV driving guests stay?
How much do they purchase?
Do they take advantage of special offers?
Do offers prompt them to return?

Armed with this information, you can continue to grow your loyalty program to attract, retain and build relationships with EV driving guests — whether they are charging at your location or not. You can leverage ChargePoint software to ensure guests don't need to leave your loyalty experience to find reliable charging.

EV charging is a major opportunity to deepen your understanding of customer preferences and build a data profile.

A quality-conscious consumer will likely prioritize trusted EV-charging brands they perceive as high-quality.

– PwC

Integrate EV charging into your business with expert help and software

It's clear that your guests will be driving EVs, and offering charging can bring them to you. Beyond expanding your loyalty program to engage a new class of guest, what else can you accomplish with EV charging? Let our 15+ years of experience and powerful charging management software guide you.

Select the right site

If you have many retail locations, where should you begin? ChargePoint data and analysis can help you identify the most convenient locations where many people own EVs, so your EV charging program is likely to see high utilization and promising results from the start.

Get visibility and complete control

The ChargePoint cloud dashboard lets you see and control all your charging locations and speeds at a glance, so you know when chargers are in use, where people are charging, how much energy you are using and how much revenue you are generating — and you can manage these settings with just a few clicks.

Manage energy costs

ChargePoint software can help you install more chargers than your electrical supply might otherwise accommodate, as well as avoid costly demand charges for using high amounts of power. We also have battery storage partnerships to help accelerate fast charging deployment and manage energy costs.

Collect revenue and be the merchant of record

You control how you generate revenue from EV charging. Get help designing a pricing structure for charging and creating special offers for loyalty program members. You can even become the merchant of record for charging transactions to reduce the cost per transaction and maximize revenue.

Provide a branded experience

All ChargePoint stations can be branded with your colors and logo, so you continue to own all aspects of the guest experience. Branding the stations complements integrating charging info into your existing loyalty program apps, so guests associate a convenient EV charging experience with your brand.